Mango Procurement and Market linkage story

How to sell? rather than, how to grow? There are more farmers who say that.  Of course, this does not mean that the entire knowledge of how to grow has reached the farmers. It is important to know how to sell, but there is also a demanding need for information on how and where to sell.  The situation has been similar to the mango growers in Talasari block for the last decade.  Till date, the farmers in Talasari, who are not aware of the marketing management, were storing mangoes after harvesting and selling them at the prices they could afford.  However, with the help of our team, most of the farmer's produce was sold to the company BigBasket. This doubled the profits of mango cultivators. Through this, the farmer was definitely satisfied and understanding marketing management.

Around 4 Tonn mangoes sold to the BigBasket and farmers get 200% more profit with our support.

Similarly, this year in 2020 also hoping for better procurement & expecting more profit to the farmers.

The above picture shows the procurement of mango at the farm

The above picture shows BigBasket collection center quality checking process